- Brand value: $185 billion
- Sector: Technology
- 2012 rank: 1
It may have been a lost year for the tech titan in many respects, but Apple's ( position as the world's most valuable brand remains undisputed. )
Still, rivals are gaining share of the smartphone market, profits and margins have been squeezed, Apple stock is 30% off its 2012 peak, and the company hasn't unveiled a major new product since the iPad mini last October.
The company has picked itself up off the mat again in recent weeks by announcing it will hand back $100 billion to shareholders over the next three years and is working on "exciting new product categories." Cue the long-rumored iWatch or iTV?
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